Search Engine Marketing
Consumers are actively searching within the digital space using not only their PC and Mac but also more often using mobile phone or iPhone. Search is no longer simply a direct response channel – it is an important consumer behaviour. Understanding how, why and where people search within the online and digital space is critical to developing effective online communications strategies.
Consumers or potential customers trust their search results and are looking to be influenced and guided in their decision-making process. Search marketing is a fundamental component of the marketing communications mix. Paid Search accounts for 57% of the UK’s online ad spend (£1.3bn in the first half of 2007), according to Media Week. Forrester predicts that Search investment in Europe will exceed €8.1 billion by 2012, as advertisers continue to favour performance-based media buying.
Social media represents an explosion of consumer power which has occurred in digital space, allowing people to have a voice, express themselves and connect with millions of others. Blog-posts, photo-uploads, forum-posts, chat-room conversations and user-generated reviews are just some examples of the millions of conversations and exchanges expressed on thousands of websites.
In today’s web world there’s no such thing as a simple web site anymore. Sites today require shopping carts with the ability to accept credit cards, custom content management features and presentation & management of databases. That is why we focus on the behind-the-scenes work of your web site with services such as custom programming, software setup & customization, hosting and domain names.
