Quite recently Nate Elliott of Forrester published a very interesting and brave post about the Interactive Brand Ecosystem. He is asking did we get to point when we drop a TV-centric media planning model to adopt a new approach when website sits at the heart of all marketing process. Here’s a diagram to show you what the idea is about: [...]
We continue to post quick SEO tutorials, this time about link-building. Enjoy Link building is hardly something you learn overnight. It requires specialized insight and SEO knowledge in order for a plan to be implemented effectively. Adhering to the following ten best practices for effective link building will optimize your backlinks: 1. Alter Your Anchor [...]
A great post by Mashable. It is a very timely topic, with the Black Friday and Cyber Monday hitting North America and Europe this week. The days of dialup are long gone. Most modern Internet users expect websites to load lickety-split. For e-commerce companies, having a fast website could be the difference between success and [...]
This is a great infographic we came across that summarises the HUGE changes going on in the digital advertising sphere: social, mobile, search and data analytics – these are the buzz words and the areas that we’re at the forefront of. And btw, yes “It’s not just the TV anymore” Source: Mashable
Hey guys, we’ve been asked many times of publishing some quick SEO introduction. So voila! SEO is considered to be necessary for any website, if they want to be different from others. SEO is a constant never-ending process, so be prepared for looking into that not as a short-term tactic but rather a long term [...]
Seems like soon it’s all going to be very-very social on Google. Google+ Search results are officially rolled over across. Right now, “Search, plus Your World” is gradually rolled out over the next few days, but it only be available when you use Google.com in English and you sign in. While Google+ data can certainly [...]
Guys from Search Engine watch put together some predictions for 2012. Would be cool, if they all turned up to be a realtity, wouldnt it? However we do believe that we are going in that direction, at least for points 4 and 5, and that’s what we’ve been seeing across various verticals and industries. Predictions [...]
Did you know one out of three mobile searches is for local information? Customers want to find the nearest store, how to get there and a number to call. Make it easy for your customers to find you when they’re searching on the go by adding your business location information to your mobile ads. Benefits [...]
Are you capturing the growing mobile opportunity? Mobile searches have grown by more than 4x over the past year and by 2012 more people will connect to the Internet via a mobile device than through a computer (Google Internal Data; Top 10 Mobile Internet Trends, Mary Meeker – Kleiner Perkins Caufield & Byers). This shift [...]
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