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Tag Archive | "online media case study"

Three’s a Trend: The Decline of Google Search Quality

January 4, 2011 1 comment

Hey guys, here is an interresting article we’ve found on Anil Dash’s blog. Is Google really getting less useful?… Noticing a pattern here? Paul Kedrosky, Dishwashers, and How Google Eats Its Own Tail: Google has become a snake that too readily consumes its own keyword tail. Identify some words that show up in profitable searches [...]

Online Media Case Study: Mobile Campaigns More Effective

February 8, 2010 3 comments

Online Media Case Study: Mobile Campaigns More Effective (But Still Present Buying Difficulties) by Mark Walsh The latest findings from online market research firm InsightExpress suggest that mobile advertising continues to deliver better brand metrics than online advertising. The company found that mobile campaigns through the fourth quarter performed 4.5 to five times better than online [...]


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