Hey guys, here is an interresting article we’ve found on Anil Dash’s blog. Is Google really getting less useful?… Noticing a pattern here? Paul Kedrosky, Dishwashers, and How Google Eats Its Own Tail: Google has become a snake that too readily consumes its own keyword tail. Identify some words that show up in profitable searches [...]
I have been talking to a few people about what can possibly make Groupon worth so much, since it is a bit hard to conceive – this article I think does a good job of explaining possible reasons why: http://venturebeat.com/2010/12/03/groupon-is-googles-6-billion-facebook-hedge and http://learntoduck.com/startups/it-all-changes-when-the-founder-drives-a-porsche Enter Groupon, the new Valpak What makes Groupon special is not its much [...]
Hello everybory, this week Google has posted this on their blog Being bad to your customers is bad for business and we have a great article from our friends at Searchengineland : Earlier this week, the New York Times spotlighted how a merchant with bad reviews nonetheless was ranked well in Google. Today, Google has [...]
This is a great insigt into the future oof search and search marketing (retrospectively) by Mark Ward the Technology correspondent of BBC News. For a long time search has been about you and nothing but you. When you go to Google, Bing, Ask or any of the other search engines they only take into account [...]
Google UK released an interesting deck (with some never before released data) last week which could inform and support international campaign expansion to emerging markets. It contains some useful SEM data points in the deck are Public Holidays, Media Split, Top Websites, Search Query growth, Ad Spending Growth, Rising Searches & Categories. There is something [...]
Facebook and Its Ilk Might Be Reducing Overall Pricing of CPMs NEW YORK (AdAge.com) — Social networks and their endlessly growing page views have dominated every sphere of the web — from audiences to ad impressions. But there’s one area where they still can’t seem to catch up: ad prices. A recent analysis by ComScore [...]
New keyword targeting feature for advertisers in the UK and Canada Today we’re introducing the broad match modifier, a new AdWords targeting feature that lets you create keywords that have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks [...]
Today Google is giving users even more tools for finding and understanding their website’s visitor stats. The company has just announced they’re opening a full App Gallery for Google Analytics. Currently, the gallery holds 32 applications, with more on the way. Developers can submit their apps online, of course. Apps are available in 12 categories, including business [...]
Google Predicts Mobile Ad Rates Will Top PC Ad Rates, Will Make Bank Either Way In a briefing, Google Engineering Vice President Vic Gundotra sounded off on the importance of mobile to Google’s future success, saying “Google has bet big on mobile.” And when Google bets big, you can bet advertisements are somehow involved. Ad [...]
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