Here’s a diagram to show you what the idea is about:

Too many factors nowadays, right? But this is where we have arrived in modern digital world, so congrats guys!

The main idea of how it works is:

a) the channels on the outer ring drive traffic into your website

b) at the same time content is pushed out from your website into social channels, where prospects engage with your content and then return back to your website to increase conversion.

So technically this is how it is meant to work:

It general it outlines the channel interaction and that traditional power of TV is reducing and shifting towards fusion of social media, online display, print and TV.

The primary use of TV in nowadays integrated digital media is a drive to web channel. However marketeers still have a feeling that TV should drive the entire marketing campaign from a creative or ‘big idea’ point of view, but it is not the case anymore.

Of course TV still gives us rich visual content – but in the digital realm we only need a creative idea that works, that encourages interactivity and engagement.  In this case, a well planned campaign on YouTube with the same message would be much more effective.

So the main conclusion is a website at the heart of the interactive brand ecosystem with a creative idea that will turn a browser into a buyer, would work better as powerful platform for a campaign.

This is definitely not a one-size-fits-all approach, and in the age of permission marketing we need to look at its  impact on the brand ecosystem. But since we have these tools in our hands, and a huge cost reduction in media distribution we simply have to use those – especially small and medium enterprises.

So what do you think, guys? We think that this kind of mapping the interactive brand ecosystem could be a very useful digital planning tool for the upcoming campaigns in the modern digital world.

Link building is hardly something you learn overnight. It requires specialized insight and SEO knowledge in order for a plan to be implemented effectively. Adhering to the following ten best practices for effective link building will optimize your backlinks:

1. Alter Your Anchor Text
Search Engines still heavily weigh SERP’s towards the anchor text of links to your page. Anchor text should always reflect the content. By altering your anchor text, you will keep your site highly relevant and highly ranked.
2. Deep Links
Incorporate your link building strategy throughout your site, not simply to one or two pages. An average link pattern shows links to various destinations of the site. However, there is no average deep link ratio. Most sites behave differentially. For example, blogs tend to have more deep links than the average household name website.
3. Indirect Linking
Link building success can also be supported by utilizing an indirect link strategy. Instead of solely pointing links to your page, it’s also helpful if you boost sites that link to you.
4. Create NoFollow as do follow links
The no-follow attribute of a link has been designed to tell search engines that a particular link should not give any credit to the linked site. Even though no-follow links don’t pass any juice, it is important to create a balanced backlink structure to your site.
5. Build Links on High, Medium and Low PR websites
Remember Best Practice Rule #1, alter anchor text? The same notion applies to link building on a range of PR sites. Authority links are great, but a mix of high and low PR sites is the way to go.
6. Smooth Out Your Link Growth
Effective link building should be a marathon, not a race. It is important to balance the amount of links you acquire daily.
7. Diversify Your Links and Link Mentions
Strategic link building isn’t an all or nothing proposition. So why would you put all your proverbial eggs in one basket? Create links and spread your link mentions across the online landscape.
8. Use Various Tactics
Devise a strategic link building plan that ensures your goals are in line with reality. Consider a top ranking with a long-tail keyword combination. It could be way more profitable than trying to shoot for the stars.
9. Engage in the Conversation
For good rankings, industry relevancy is the key to success. Make sure that you and your site are heard from. Listen and engage in the online conversation.
10. Run, Don’t Walk From SEO Spam-Havens
Today, link farms and tons of link directories are mostly deemed worthless. Don’t seek success in spam-havens or link-exchange networks. When you’re ready to incorporate link building into your Organic Search initiative, you need to consult with experts who understand link building best practices.

The days of dialup are long gone. Most modern Internet users expect websites to load lickety-split. For e-commerce companies, having a fast website could be the difference between success and failure.

Research shows that most expect a website to load in about three seconds. If a site takes much longer, it will begin to lose its audience.

In fact, a one-second delay in load time would cost Amazon an estimated $1.6 billion annually.

Check out the following infographic, created by SmartBear, for all the info on how a slow site could seriously affect a retailer’s bottom line.

Source: Mashable

SEO is considered to be necessary for any website, if they want to be different from others. SEO is a constant never-ending process, so be prepared for looking into that not as a short-term tactic but rather a long term strategyt. New tips and tricks of optimization are found everyday which makes it a process of real-time but there are some steps and quick-wins which are more effective than others.

Here we are publishing a very small but effective tutorial guide with just 20 steps.

1. Commit yourself to SEO: Search Engine Optimization is not a one-time process. The Optimization steps and algorithms keep on changing with time. We need to have a long-term commitment and outlook because the tricks which might have worked earlier may not work this time. SEO is not just about those directory-submission and link building, it is also about new steps such as social bookmarking and relevant comment posting (yes, I said relevant because they are more effective).
2. Analysis is necessary: People analyze website after completing steps toward SEO. But it is recommended that you should always analyze the condition of a website before taking a new step so that you can see the change at the end. Also check the validity of the analysis tool before using them.
3. Have patience: SEO is not about instant gratification. Some steps such as directory-submission may take even months to show the fruitful result. Thus all you need to is work with patience.
4. Build a Good Website: It is often mentioned that “Content is King”, it is totally and one must do a big research before publishing anything on their website because this is what represents you Online. Not just content but the design of website must be eye-catchy. Also pay a great attention to the internal link structure.
5. Look forward to learn more: New SEO steps are invented almost everyday. So you must keep on learning them with time. For that you must keep an eye on good SEO resources online such as Search Engine Land and SEO Book. You can also find thousands of SEO e-books for free.
6. Research a lot before hiring someone: It is often seen that people hire some individuals or agency for SEO tasks. I would recommend them to research a lot about them. You should also feel free to ask any related question that arises in your mind.
7. Sitemap: Search engine crawlers are not able to crawl all the pages of your website. Therefore you must include sitemaps so that all the important pages are crawled and indexed on search engine. Also it is recommended to have less than 100 links on any page because more links may divert Crawler before indexing the necessary information.
8. Define URL’s wisely: Always try to include keywords in URL and separate them with ‘hyphens’. But don’t overdo this step and only add two-three keywords per URL as bigger ones are not fruitful.
9. Keyword Research: Always try to find the most search keywords in an article. For this, Google Adwords Keyword tool will be helpful. You may also do a self analysis with the help of free online tools such as Keyword Discovery or WordTracker.
10. Write user oriented Content: The bots of top search engines such as Google, Bing and Yahoo are very powerful. But they are auto-running crawlers and they cannot be bought to crawl desired Web-pages. So you must write content which are helpful to user so that they find it useful.
11. Create totally Unique Content: The content must be totally unique and there should not be a single line copied from any online resource. Also processes such as Article Spinning must be avoided.
12. Use Relevant Title and headers: It is the title which is displayed in search results of various search engines. So the title must be totally relevant and must also consist of necessary keywords.
13. Build intelligent links: The user must always try to build links with websites with higher PageRank such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Also try to link with websites which has a universal reach.
14. Try to start a Blog/Forum: If you have a business website, then it is also recommended to have Blog or forum with domain such as blog.yourwebsite.com or forum.yourwebsite.com form where you can have a direct communication online with any who want to ask a query. This also helps you in making an Online Reputation.
15. Make full use of Press Releases: It is recommended to have an online Press-Release for any small/large change that has been taken from your side. This helps in creating a full transparency which makes you a brand name.
16. Use Search Engine tools: Most of the search engines provide you with tools such as Google’s webmaster Central and Yahoo’s Site Explorer to get your site included in them.
17. Take advantage of Local service: There are many local search services online such as JustDial.com , local.com which helps you in getting listed in some local areas. Such services allow you to find local clients and services easily.
18. Social Media: If your website has a visual element, join the appropriate communities on Flickr and post high-quality elements there. If your website is service-oriented, use Yahoo Answers to position yourself as an expert in your industry. But always try to be relevant.
19. Organize some events: Real-time events such as contests and quizzes attracts a huge mass. So these must be held time to time. But there must not be excess of contests organized because it leads to lack of interest (monotony) among people.
20. Publicize yourself: Feel free to display your brand name and website on thing such as visiting cards and stationary. These may sound irrelevant but they also help in becoming a known name among public.

We bet that if you will follow these steps, you are going to get your Website optimized.Hey guys, we’ve been asked many times of publishing some quick SEO introduction. So voila!

SEO is considered to be necessary for any website, if they want to be different from others. SEO is a constant never-ending process, so be prepared for looking into that not as a short-term tactic but rather a long term strategyt. New tips and tricks of optimization are found everyday which makes it a process of real-time but there are some steps and quick-wins which are more effective than others.

Here we are publishing a very small but effective tutorial guide with just 20 steps.

1. Commit yourself to SEO: Search Engine Optimization is not a one-time process. The Optimization steps and algorithms keep on changing with time. We need to have a long-term commitment and outlook because the tricks which might have worked earlier may not work this time. SEO is not just about those directory-submission and link building, it is also about new steps such as social bookmarking and relevant comment posting (yes, I said relevant because they are more effective).
2. Analysis is necessary: People analyze website after completing steps toward SEO. But it is recommended that you should always analyze the condition of a website before taking a new step so that you can see the change at the end. Also check the validity of the analysis tool before using them.
3. Have patience: SEO is not about instant gratification. Some steps such as directory-submission may take even months to show the fruitful result. Thus all you need to is work with patience.
4. Build a Good Website: It is often mentioned that “Content is King”, it is totally and one must do a big research before publishing anything on their website because this is what represents you Online. Not just content but the design of website must be eye-catchy. Also pay a great attention to the internal link structure.
5. Look forward to learn more: New SEO steps are invented almost everyday. So you must keep on learning them with time. For that you must keep an eye on good SEO resources online such as Search Engine Land and SEO Book. You can also find thousands of SEO e-books for free.
6. Research a lot before hiring someone: It is often seen that people hire some individuals or agency for SEO tasks. I would recommend them to research a lot about them. You should also feel free to ask any related question that arises in your mind.
7. Sitemap: Search engine crawlers are not able to crawl all the pages of your website. Therefore you must include sitemaps so that all the important pages are crawled and indexed on search engine. Also it is recommended to have less than 100 links on any page because more links may divert Crawler before indexing the necessary information.
8. Define URL’s wisely: Always try to include keywords in URL and separate them with ‘hyphens’. But don’t overdo this step and only add two-three keywords per URL as bigger ones are not fruitful.
9. Keyword Research: Always try to find the most search keywords in an article. For this, Google Adwords Keyword tool will be helpful. You may also do a self analysis with the help of free online tools such as Keyword Discovery or WordTracker.
10. Write user oriented Content: The bots of top search engines such as Google, Bing and Yahoo are very powerful. But they are auto-running crawlers and they cannot be bought to crawl desired Web-pages. So you must write content which are helpful to user so that they find it useful.
11. Create totally Unique Content: The content must be totally unique and there should not be a single line copied from any online resource. Also processes such as Article Spinning must be avoided.
12. Use Relevant Title and headers: It is the title which is displayed in search results of various search engines. So the title must be totally relevant and must also consist of necessary keywords.
13. Build intelligent links: The user must always try to build links with websites with higher PageRank such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Also try to link with websites which has a universal reach.
14. Try to start a Blog/Forum: If you have a business website, then it is also recommended to have Blog or forum with domain such as blog.yourwebsite.com or forum.yourwebsite.com form where you can have a direct communication online with any who want to ask a query. This also helps you in making an Online Reputation.
15. Make full use of Press Releases: It is recommended to have an online Press-Release for any small/large change that has been taken from your side. This helps in creating a full transparency which makes you a brand name.
16. Use Search Engine tools: Most of the search engines provide you with tools such as Google’s webmaster Central and Yahoo’s Site Explorer to get your site included in them.
17. Take advantage of Local service: There are many local search services online such as JustDial.com , local.com which helps you in getting listed in some local areas. Such services allow you to find local clients and services easily.
18. Social Media: If your website has a visual element, join the appropriate communities on Flickr and post high-quality elements there. If your website is service-oriented, use Yahoo Answers to position yourself as an expert in your industry. But always try to be relevant.
19. Organize some events: Real-time events such as contests and quizzes attracts a huge mass. So these must be held time to time. But there must not be excess of contests organized because it leads to lack of interest (monotony) among people.
20. Publicize yourself: Feel free to display your brand name and website on thing such as visiting cards and stationary. These may sound irrelevant but they also help in becoming a known name among public.

We bet that if you will follow these steps, you are going to get your Website optimized.Hey guys, we’ve been asked many times of publishing some quick SEO introduction. So voila!

SEO is considered to be necessary for any website, if they want to be different from others. SEO is a constant never-ending process, so be prepared for looking into that not as a short-term tactic but rather a long term strategyt. New tips and tricks of optimization are found everyday which makes it a process of real-time but there are some steps and quick-wins which are more effective than others.

Here we are publishing a very small but effective tutorial guide with just 20 steps.

1. Commit yourself to SEO: Search Engine Optimization is not a one-time process. The Optimization steps and algorithms keep on changing with time. We need to have a long-term commitment and outlook because the tricks which might have worked earlier may not work this time. SEO is not just about those directory-submission and link building, it is also about new steps such as social bookmarking and relevant comment posting (yes, I said relevant because they are more effective).
2. Analysis is necessary: People analyze website after completing steps toward SEO. But it is recommended that you should always analyze the condition of a website before taking a new step so that you can see the change at the end. Also check the validity of the analysis tool before using them.
3. Have patience: SEO is not about instant gratification. Some steps such as directory-submission may take even months to show the fruitful result. Thus all you need to is work with patience.
4. Build a Good Website: It is often mentioned that “Content is King”, it is totally and one must do a big research before publishing anything on their website because this is what represents you Online. Not just content but the design of website must be eye-catchy. Also pay a great attention to the internal link structure.
5. Look forward to learn more: New SEO steps are invented almost everyday. So you must keep on learning them with time. For that you must keep an eye on good SEO resources online such as Search Engine Land and SEO Book. You can also find thousands of SEO e-books for free.
6. Research a lot before hiring someone: It is often seen that people hire some individuals or agency for SEO tasks. I would recommend them to research a lot about them. You should also feel free to ask any related question that arises in your mind.
7. Sitemap: Search engine crawlers are not able to crawl all the pages of your website. Therefore you must include sitemaps so that all the important pages are crawled and indexed on search engine. Also it is recommended to have less than 100 links on any page because more links may divert Crawler before indexing the necessary information.
8. Define URL’s wisely: Always try to include keywords in URL and separate them with ‘hyphens’. But don’t overdo this step and only add two-three keywords per URL as bigger ones are not fruitful.
9. Keyword Research: Always try to find the most search keywords in an article. For this, Google Adwords Keyword tool will be helpful. You may also do a self analysis with the help of free online tools such as Keyword Discovery or WordTracker.
10. Write user oriented Content: The bots of top search engines such as Google, Bing and Yahoo are very powerful. But they are auto-running crawlers and they cannot be bought to crawl desired Web-pages. So you must write content which are helpful to user so that they find it useful.
11. Create totally Unique Content: The content must be totally unique and there should not be a single line copied from any online resource. Also processes such as Article Spinning must be avoided.
12. Use Relevant Title and headers: It is the title which is displayed in search results of various search engines. So the title must be totally relevant and must also consist of necessary keywords.
13. Build intelligent links: The user must always try to build links with websites with higher PageRank such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Also try to link with websites which has a universal reach.
14. Try to start a Blog/Forum: If you have a business website, then it is also recommended to have Blog or forum with domain such as blog.yourwebsite.com or forum.yourwebsite.com form where you can have a direct communication online with any who want to ask a query. This also helps you in making an Online Reputation.
15. Make full use of Press Releases: It is recommended to have an online Press-Release for any small/large change that has been taken from your side. This helps in creating a full transparency which makes you a brand name.
16. Use Search Engine tools: Most of the search engines provide you with tools such as Google’s webmaster Central and Yahoo’s Site Explorer to get your site included in them.
17. Take advantage of Local service: There are many local search services online such as JustDial.com , local.com which helps you in getting listed in some local areas. Such services allow you to find local clients and services easily.
18. Social Media: If your website has a visual element, join the appropriate communities on Flickr and post high-quality elements there. If your website is service-oriented, use Yahoo Answers to position yourself as an expert in your industry. But always try to be relevant.
19. Organize some events: Real-time events such as contests and quizzes attracts a huge mass. So these must be held time to time. But there must not be excess of contests organized because it leads to lack of interest (monotony) among people.
20. Publicize yourself: Feel free to display your brand name and website on thing such as visiting cards and stationary. These may sound irrelevant but they also help in becoming a known name among public.

We bet that if you will follow these steps, you are going to get your Website optimized.

Right now, “Search, plus Your World” is gradually rolled out over the next few days, but it only be available when you use Google.com in English and you sign in.

While Google+ data can certainly improve search results, we feel like there’s too much information that’s not really useful and too much Google+ bias. When Google developed the OneBoxes for maps and stocks, it linked to its own services, but also to competing services. Today Google no longer tries to be fair. Showing the number of people that added the author of a news articles to their circles is not more useful than showing the PageRank of the page or the number of Twitter followers. Showing the latest Google+ posts below the homepage of a business is not more useful than showing the latest Twitter posts. Google profiles are not necessarily better than Facebook profiles and the number of +1′s is not more useful than the number of likes. To make Google+ more powerful, to attract more celebrities and businesses, Google might end up making Google results less useful. It’s a tricky balancing act to use Google search’s popularity to increase Google+ adoption, while also improving Google results using Google+ data and there are many mistakes to be made along the way.

Predictions are popping up everywhere as the New Year begins. Instead of producing another list of things that are likely to happen, here are the five things I’d like to see happen in 2012 but in reality probably won’t.

Bing Takes 15% Search Market Share From Google

It’s not the first time I’ve found myself writing that competition spurs on innovation. While Google might be innovating without a strong search competitor in the west, increased competition can only be a good thing – and helps keep large companies honest.

Which brings me to one way Bing might achieve this, in my idealized version of 2012.

Bing and Facebook Crack Social-Assisted Search

Word of mouth is still the most effective form of marketing, with search engines often ranking as the second most effective. So taking the word of mouth nature of social and using this to influence search results sounds like a perfect marriage, but nobody has made it work, with scale, internationally – yet.

If Bing and Facebook could crack this, they might just have a competitive advantage over Google, which will be focused on growing their user base on Google+ and lack much of the data Facebook have. Microsoft invested in Facebook and powers its web search, after all.

Yahoo is Reinvigorated With a New Strategy

Poor Yahoo. Left behind in search by Google, lacking a CEO, and the subject of constant speculation, the company is a long way from the Internet pioneer it once was. A reinvigorated Yahoo would be great to see; they still have many great services they’ve built or acquired.

Clients Appreciate That Specialists Deliver Better Campaigns – and Are Worth Paying For

Recessionary pressure and the power of procurement departments has meant some clients have consolidated activity under one all-service agency – even if that agency isn’t strong in digital areas like search, ad exchanges or conversion optimization.

These brands are getting a “cheap” deal overall but are often missing a vital point – as Honda CMO Steve Center has said, “If you grind the margin out of your agency you will get a marginal agency.”

This especially applies when a digital department is charged out with a low fee to protect an all-service deal; that department’s P&L might not be funded to hire the best digital people (or simply enough people). Specialist agencies know these accounts well – they’re the ones you onboard and have to rebuild from scratch, or achieve amazing results for quickly – because there was so much low hanging fruit left by the other agency.

CMOs and CEOs Finally “Get Digital”

Many digital marketers will tell you how frustrating they find senior executive attitudes to funding digital. They’re happy to spend millions on TV ads, but ask them to agree to fund a landing page optimization tool and they recoil – even though the latter will bring concrete sales improvements.

Offline and branding are vital parts of the marketing mix – but the appropriation of budgets between channels is often out-dated. Twenty-five percent of time spent in media was on the Internet in 2010 in the U.S., but only 19 percent of budgets were spent on the channel; mobile saw 8 percent of time with only 0.5 percent of budgets. Print, by comparison, received 27 percent of budgets but only 8 percent of time.

There’s still a long way to go before the top execs at many brands truly “get” digital and budgets are more fairly apportioned.

Do you have a wish list of digital in 2012? Leave a comment below.

Image Credit: Felipe Venâncio

Did you know one out of three mobile searches is for local information? Customers want to find the nearest store, how to get there and a number to call. Make it easy for your customers to find you when they’re searching on the go by adding your business location information to your mobile ads.
Benefits of Location Extensions

• Drive traffic to your business: Providing a map, address and access to directions in your ad helps customers easily get to your store.
• Let customers know how close they are: Hyperlocal distance information automatically displays with a blue pin when customers search nearby your business.
• Offer more ways to reach you: Including your local business number lets customers easily connect with a click to call..
• Reach customers at the right time: Mobile local information seekers are ready to take action. Research shows that 59% visit a business and more than 40% purchase after looking for local information on their smartphones (US Smartphone Consumer Behavior, Google & Ipsos, 2010)
• Easy setup: Simply enter your business address or link your Google Places account to your campaign as a location extension.

Whether you have multiple storefronts you’d like to promote locally, or a single storefront you’d like to attract a user’s attention to, location extensions can help grow your business by bringing more customers through your doors.

Ready to Mobilize? Start now and speak to Digdugmedia today!

Are you capturing the growing mobile opportunity? Mobile searches have grown by more than 4x over the past year and by 2012 more people will connect to the Internet via a mobile device than through a computer (Google Internal Data; Top 10 Mobile Internet Trends, Mary Meeker – Kleiner Perkins Caufield & Byers). This shift in consumer behavior means that increasingly your customers will be looking for you on mobile. Be there when they’re searching for your product or business with Google Mobile Ads.

Benefits of Google Mobile Ads

• Reach customers on the go: Today consumers are using their smartphones to search, shop, and look for local information with their always on, always with them mobile devices. Mobile ads enable you to reach the constantly connected consumer.
• Connect with mobile savvy shoppers: From finding a store to comparing prices to reading product reviews, smartphones are used throughout the shopping process. Research shows 74% of US smartphone shoppers have made a purchase with the help of their smartphones (US Smartphone Consumer Behavior, Google & Ipsos, 2010). Mobile ads form a critical component of any mobile commerce strategy.
• Reach and target consumers at scale: Google Mobile Ads reach millions of customers around the world across devices such as iPhone and Android powered phones. And with AdWords’ device and carrier level targeting, you can specify and reach the precise mobile audience you desire.

Don’t miss the mobile movement. Mobilize your AdWords campaigns with Google Mobile Ads to reach the new mobile consumer.

Ready to get Mobilized? Start now and speak to Digdugmedia today!