Search Engine Marketing
Consumers are actively searching within the digital space using not only their PC and Mac but also more often using mobile phone or iPhone. Search is no longer simply a direct response channel – it is an important consumer behaviour. Understanding how, why and where people search within the online and digital space is critical to developing effective online communications strategies.
Consumers or potential customers trust their search results and are looking to be influenced and guided in their decision-making process. Search marketing is a fundamental component of the marketing communications mix. Paid Search accounts for 57% of the UK’s online ad spend (£1.3bn in the first half of 2007), according to Media Week. Forrester predicts that Search investment in Europe will exceed €8.1 billion by 2012, as advertisers continue to favour performance-based media buying.
Search engine marketing is an easy and effective way to reach your customers at the time they are searching for your offerings:
Measurable – Paid search engine marketing enables you to directly correlate your cost per click to sales leads. Every click provides valuable answers to your performance questions. What keywords lead users to your website? What ads interest potential customers? How many visitors from those clicks become sales leads? Based in the results of your search engine marketing program, keywords and ad messaging can constantly be adjusted to maximize your ROI.
Cost Effective – You establish your pay per click budget and only pay for clicks made to your ads. For most programs there is no minimum budget and you can modify it at any time. In addition to managing your overall budget, individual keyword bids are set to ensure your ads will show for your most relevant keywords.
Messaging – Due to the measurable results of search engine marketing, keywords and ad messages can constantly be tested and improved. The most successful words and messages can be included in your other marketing tools and programs such as marketing materials, your website and direct marketing.
Results – 68% of small businesses consider their paid search marketing programs successful. In the competitive realm of search engine optimization and search engine marketing, pay per click advertising is a powerful way to get in front of customers seeking your products and services.
The search engine marketing professionals at digdugmedia can integrate a Pay Per Click or Search Engine Optimization advertising campaign into your business’s marketing mix.
Our pay per click management service is suitable for a broad range of businesses looking to maximise the returns and efficiency of their search campaigns. Here’s what we offer:
Full management
We provide full management of your pay per click advertising activity, including:
- setting goals and objectives
- building or revision of your account based on thorough keyword, market and competitor research
- regular analysis and optimisation of campaign dimensions including bid levels, keywords, search queries, advert variations, advert extensions, geograph targeting and more.
- management of additional platforms including Yahoo, Microsoft, Google Display Network, Re-marketing, Facebook and LinkedIn.
Dedicated account manager
Your account will be managed by a dedicated account manager who we will match with you based on their vertical experience. A certified Google Advertising professional with qualifications in search, display and reporting, your account manager will also provide insight and ideas which can benefit your wider marketing efforts.
Reporting and communication
We provide all our clients with a full report each month, together with a scheduled call to discuss performance and the direction of your activity.
A complementary Google analytics setup and customisation service for new clients ensures we can both segment and track campaign and website performance. Check out our dedicated Google Analytics services for more on what we can do here.
We can also provide bespoke reporting including more regular updates, calls and meetings based on your requirements.
Pricing
For accounts spending less than £2000 per month in advertising fees we charge a management fee of £200 (ex VAT).
For accounts spending over £2000 per month we charge a fee equivalent to 10% of the advertising spend we manage for you, or alternatively we can offer a fixed fee which is calculated based on an agreed level of work on your account.
We don’t charge a setup fee and there no minimum ‘lock in’ contract period – we are very much focused towards building a relationship that provides you with value over the long term.
Get started
Get in touch with us to find out more. You can also request a free no-obligation review of your existing account and/or a management proposal using the form below.
digdugmedia’s approach to Search marketing is far more than simply buying keyword lists or measuring the click ROI. Our role is to help our clients understand and interpret Search behaviour and develop effective long and short run strategies. We make use of all tools, techniques, and technologies available to future-proof, test new opportunities and to continually optimise clients’ Search campaigns delivering the best possible results.
And all of this in an integrated context. Just as Search is the primary consumer touch point of the digital consumer journey, digdugmedia’s Paid Search offering sits at the heart of our team’s digital communications services.
