Coming off a phenomenal year, Facebook is close to narrowing the gap with Google when it comes to public sentiment, but is not quite there yet, according to research from YouGov’s BrandIndex. The company, which polls 5,000 people per day online, found that Facebook currently has a “Buzz Score” of 31.3 vs. 39 for Google. [...]
Facebook and Its Ilk Might Be Reducing Overall Pricing of CPMs NEW YORK (AdAge.com) — Social networks and their endlessly growing page views have dominated every sphere of the web — from audiences to ad impressions. But there’s one area where they still can’t seem to catch up: ad prices. A recent analysis by ComScore [...]
Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore.
Facebook’s new payments system is predicted to haul between $125 million and $250 million in revenue this year, according to research from a US analyst. The system, which is still in a test phase after going into operation last summer, allows users to pay the publishers of games and apps on Facebook for virtual goods. [...]