This is a great infographic we came across that summarises the HUGE changes going on in the digital advertising sphere: social, mobile, search and data analytics – these are the buzz words and the areas that we’re at the forefront of. And btw, yes “It’s not just the TV anymore” Source: Mashable
Hey guys, here is an interresting article we’ve found on Anil Dash’s blog. Is Google really getting less useful?… Noticing a pattern here? Paul Kedrosky, Dishwashers, and How Google Eats Its Own Tail: Google has become a snake that too readily consumes its own keyword tail. Identify some words that show up in profitable searches [...]
Online Media Case Study: Mobile Campaigns More Effective (But Still Present Buying Difficulties) by Mark Walsh The latest findings from online market research firm InsightExpress suggest that mobile advertising continues to deliver better brand metrics than online advertising. The company found that mobile campaigns through the fourth quarter performed 4.5 to five times better than online [...]
DECADES ago, consumers were invited to “be sociable, have a Pepsi.” Now the brand wants to invite consumers to help Pepsi support social causes — and will use social media like Facebook and Twitter to help spread a message. Pepsi-Cola is formally introducing on Monday an ambitious campaign named the Pepsi Refresh Project, aimed at [...]
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